Google SEO Starter Guide

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SEO Starter Guide : In this series we'll teach all blogger and webmaster about some SEO tactics provided by Google.

What Is SEO : Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Table Of Content :

• SEO Basics :

1. Create unique, accurate page titles
2. Make use of the "description" meta tag

• Improving Site Structure :

1. Improve the structure of your URLs
2. Make your site easier to navigate

• Optimizing Content :

1. Offer quality content and services
2. Write better anchor text
3. Optimize your use of images
4. Use heading tags appropriately

• Dealing with Crawlers :

1. Make effective use of robots.txt
2. Be aware of rel="nofollow" for links

• SEO for Mobile Phones :

1. Notify Google of mobile sites
2. Guide mobile users accurately

• Promotions and Analysis

1. Promote your website in the right ways

An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:

  Website/business name: "Brandon's Baseball Cards"
  Domain name: brandonsbaseballcards.com
  Focus: Online-only baseball card sales, price guides, articles, and news content
  Size: Small, ~250 pages

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

Important: Check our new website TricksPanda.com for WordPress tutorials, plugins and more.