Showing posts with label Google SEO Starter Guide. Show all posts
Showing posts with label Google SEO Starter Guide. Show all posts

Friday, 3 August 2012

Google SEO Starter Guide : Promote Your Website In The Right Ways

About increasing backlinks with an intention to increase the value of the site : While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead...

Google SEO Starter Guide : Guide Mobile Users Accurately

Running desktop and mobile versions of your site : One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. In dealing with this scenario, here are two viable options: Redirect...

Google SEO Starter Guide : Notify Google Of Mobile Sites

Configure mobile sites so that they can be indexed accurately : It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Mobile sites not only use a different format from normal desktop sites,...

Thursday, 2 August 2012

Google SEO Starter Guide : Be Aware Of rel="nofollow" For Links

Combat comment spam with "nofollow" :  <a href="http://www.shadyseo.com" rel="nofollow">Comment spammer</a> If you or your site's users link to a site that you don't trust and/or you don't want to pass your site's reputation, use nofollow. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed...

Google SEO Starter Guide : Make Effective Use Of robots.txt

Restrict crawling where it's not needed with robots.txt : User-agent: * Disallow: /images/ Disallow: /search All compliant search engine bots (denoted by the wildcard * symbol) shouldn't access and crawl the content under /images/ or any URL whose path begins with / search. A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site . This file,...

Google SEO Starter Guide : Use Heading Tags Appropriately

Use heading tags to emphasize important text: </head> <body> <h1>Brandon's Baseball Cards</h1> <h2>News - Treasure Trove of Baseball Cards Found in Old Barn</h2> <p>A man who recently purchased a farm house was pleasantly surprised ... dollars worth of vintage baseball cards in the barn. The cards were ... in news papers and were thought...

Google SEO Starter Guide : Optimize Your Use Of Images

Image-related information can be provided for by using the "alt" attribute : Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some...

Google SEO Starter Guide : Write Better Anchor Text

Suitable anchor text makes it easy to convey the contents linked :  Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>. <a href="http://www.brandonsbaseballcards.com/articles/ten-rarest-baseballcards.htm">Top Ten Rarest Baseball Cards</a> This text tells users and Google something...

Wednesday, 1 August 2012

Google SEO Starter Guide : Offer Quality Content And Services

Interesting sites will increase their recognition on their own : Creating compelling and useful content will likely influence your website more than any of the other factors discussed here . A blogger finds a piece of your content, likes it, and then references it in a blog post. Users know good content when they see it and will likely want to direct other users to it. This could be through...

Monday, 30 July 2012

Google SEO Starter Guide : Make Your Site Easier To Navigate

Navigation is very important for search engines : The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Plan...

Sunday, 29 July 2012

Google SEO Starter Guide : Improve The Structure Of Your URLs

Simple-to-understand URLs will convey content information easily : Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Visitors may be intimidated...

Google SEO Starter Guide : Make Use Of The "Description" Meta Tag

Make use of the "description" meta tag : <html> <head> <title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title> <meta name="description=" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in"> </head> <body> A page's description...

Google SEO Starter Guide : Create Unique, Accurate Page Titles

Indicate page titles by using title tags :  <html> <head> <title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title> <meta name="description=" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in"> </head> <body> A...

Google SEO Starter Guide

SEO Starter Guide : In this series we'll teach all blogger and webmaster about some SEO tactics provided by Google. What Is SEO : Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page),...

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