Google posted following on its forum:
This information only applies to publishers who receive payments at a payment address in India. These instructions do not apply to publishers in other countries. If your payment address is located outside of India and you apply a “self hold” per these instructions, it could result in a delay in your payment. We are working to make wire transfer payments broadly available in most countries, but the process differs in other locations.
Hello AdSense publishers in India!
We’re excited to let you know that we’ll soon be improving the payments process in India and use a faster, more reliable, and secure alternative to cheque payments. As part of upgrading your account to our new payments system, we are replacing cheque payments with U.S. Dollar international wire transfers. We think you’ll find this to be a major improvement over cheque payments, and we welcome your feedback to let us know how this changes your payment experience. Publishers participating in our recent wire transfer beta testing report minimal fees (typically Rs. 56/- to Rs. 110/-, approximately $0.90 to $1.78) and favorable exchange rates on these transactions. You’ll benefit from receiving these payments in your bank account automatically, saving you from a trip to the bank.
I’d like to extend an invitation to anyone who would like to opt-in to wire transfer payments for the upcoming March scheduled payment. If you would like to receive this update on your account now, apply a “self-hold” to your payments. You can find this feature within the “payment settings” options. Over the coming weeks, we’ll be upgrading accounts in India with a payment self-hold to our new payments system. To be eligible for this month’s payment cycle, please make this preference change prior to Sunday, 16 March, 06:00 (AM) IST.
After this upgrade, you’ll need to provide wire transfer instructions for your bank account so that we can send your future payments. Be sure to obtain your bank’s specific wire transfer instructions for receiving U.S. Dollar wire transfers from abroad. While you may be able to find information such as your bank’s SWIFT code from an Internet search or members of the forum community, we strongly recommend only using instructions that you receive directly from your bank’s web site or agent as incorrect information could delay your payments. Unlike our old payments system, there is no strict monthly deadline for updating your payment details, so you’ll have plenty of time to complete this step.
We want you to receive the most value possible from your AdSense payments. Google pays most fees involved with sending payments by wire transfer and does not charge a fee for this service. Your bank will perform the U.S. Dollar to Indian Rupee currency exchange according to their policies, and it will typically assess a small fee covering the mandatory Service Tax required for currency conversion transactions. We recommend that you check your bank's fee schedule to understand how it applies fees for receiving foreign wire transfers. We cannot recommend or endorse specific banks, but we suggest sharing wire transfer experiences within the publisher forum community. Sharing the name of the bank you use, fees assessed, and exchange rates received are OK. For your security, please do not post personal details about your bank account, payment amounts, transaction numbers, or other identifying info.
We ask that you continue to receive and deposit any outstanding cheque payments, if applicable. Normal 60-day cheque cancellation waiting period policies will apply.
We hope to make wire transfer payments fully available to all publishers in India soon. Thank you for your patience and understanding as we continue to improve our payment processes in India and worldwide.
You can find additional information about setting up wire transfer payments in our Help Center.
The Google AdSense Team
Frequently Asked Questions
Question: How long will it take for my wire transfer payment to arrive in my bank account?
Answer: It may require 3-5 or more business days from the date when our bank informs us that it accepted the payment before the funds to appear in your bank account.
Question: My bank’s instructions show that I need to provide an intermediary bank, but the form within AdSense shows this as being optional. What should I provide?
Answer: Our bank has the ability to look up the current intermediary information that is needed to properly route most payments and recommends that you leave these fields empty.
We’ll try to answer other wire transfer questions you have here. The payments team is located at our U.S. headquarters in Mountain View, California, so there may be a delay in responses due to time differences.