Home Posts filed under SEO

Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Sunday 29 July 2012

Google SEO Starter Guide : Make Use Of The "Description" Meta Tag

Make use of the "description" meta tag :



<html>
<head>
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in">
</head>
<body>


A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for <title> tags). Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.



What are the merits of description meta tags? :

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Alternatively, Google might use your site's description in the Open Directory Project if your site is listed there. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags.
A user performs the query [baseball cards]. Our homepage appears as a result, with part of its description meta tag used as the snippet.
Words in the snippet are bolded when they appear in the user's query. This gives the user clues about whether the content on the page matches with what he or she is looking for.
A user performs the query [rarest baseball cards]. One of our deeper pages, with its unique description meta tag used as the snippet, appears as a result.
Above Image is another example, this time showing a snippet from a description meta tag on a deeper page (which ideally has its own unique description meta tag) containing an article.

Accurately summarize the page's content :
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.


Avoid :
  • Writing a description meta tag that has no relation to the content on the page
  • Using generic descriptions like "This is a web page" or "Page about baseball cards"
  • Filling the description with only keywords
  • Copying and pasting the entire content of the document into the description meta tag


Use unique descriptions for each page :
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.


Avoid :
  • Using a single description meta tag across all of your site's pages or a large group of pages


Google SEO Starter Guide : Create Unique, Accurate Page Titles


Indicate page titles by using title tags : 


<html>
<head>
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in">
</head>
<body>

A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document . Ideally, you should create a unique title for each page on your site.

Page title contents are displayed in search results :


A user performs the query [baseball cards]. Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold).

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search resultvideo by Google engineer Matt Cutts, and this helpful diagram of a Googlediagram of a Google search results page). Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.

If the user clicks the result and visits the page, the page's title will appear at the top of the browser.

The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings .

A user performs the query [rarest baseball cards]. A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result.


Accurately describe the page's content :
Choose a title that effectively communicates the topic of the page's content.


Avoid :
  • Choosing a title that has no relation to the content on the page 
  • Using default or vague titles like "Untitled" or "New Page 1"

Create unique title tags for each page :
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.


Avoid :
  • Using a single title tag across all of your site's pages or a large group of pages

Use brief, but descriptive titles :
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.


Avoid :
  • Using extremely lengthy titles that are unhelpful to users
  • Stuffing unneeded keywords in your title tags

Google SEO Starter Guide


SEO Starter Guide : In this series we'll teach all blogger and webmaster about some SEO tactics provided by Google.

What Is SEO : Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Table Of Content :

  • SEO Basics :
  1. Create unique, accurate page titles
  2. Make use of the "description" meta tag
  • Improving Site Structure :
  1. Improve the structure of your URLs
  2. Make your site easier to navigate
  • Optimizing Content :
  1. Offer quality content and services
  2. Write better anchor text
  3. Optimize your use of images
  4. Use heading tags appropriately
  • Dealing with Crawlers :
  1. Make effective use of robots.txt
  2. Be aware of rel="nofollow" for links
  • SEO for Mobile Phones :
  1. Notify Google of mobile sites
  2. Guide mobile users accurately
  • Promotions and Analysis
  1. Promote your website in the right ways
An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:

  Website/business name: "Brandon's Baseball Cards"
  Domain name: brandonsbaseballcards.com
  Focus: Online-only baseball card sales, price guides, articles, and news content
  Size: Small, ~250 pages


Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.



Thursday 19 July 2012

Meta Tag Generator


Search engine friendly Head tag generator Use to create a search engine friendly Head Tag for your website.

Enter your own information and simply copy and paste into your html page.
Enter Title For Your Site
Enter The Description For Your Site
Enter Keywords Seperated By Commas.(You can put up to 20 keywords)
 
   
 
Title And Meta Tag

Thursday 12 July 2012

Using Custom Blogger Post URL


So blogger introduced custom permalink option for posts which is one of the best SEO tool.....using this method is extremely easy :

Update : Blogger has launched this feature publicly so now you can use this feature in blogger.com
  • Create a post
  • There is a Permalink option in Post Setting section , like this:


  • Fill your Custom URL and click on done
  • Publish and we're done :)
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