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Make use of the "description" meta tag :<html>
<head>
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in">
</head>
<body>
A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for <title> tags). Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.
What are the merits of description meta tags? :
A user performs the query [baseball cards]. Our homepage appears as a result, with part of its description meta tag used as the snippet. |
A user performs the query [rarest baseball cards]. One of our deeper pages, with its unique description meta tag used as the snippet, appears as a result. |
Accurately summarize the page's content :
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
- Writing a description meta tag that has no relation to the content on the page
- Using generic descriptions like "This is a web page" or "Page about baseball cards"
- Filling the description with only keywords
- Copying and pasting the entire content of the document into the description meta tag
Use unique descriptions for each page :
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
- Using a single description meta tag across all of your site's pages or a large group of pages
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